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There really is no specific reason(s) as to why I blog or what exactly led to me becoming a blogger. Call it a basic human trait to vent out the emotions that was pent up inside, in one form or another and I guess, the best way I feel I can let out my feelings is through conjuring words. However, to conjecture that this is the sole reason for every other blogger to start blogging would be nonsense.
My main reason is simple. I wanted to share my knowledge and experience with the world. Help persons avoid the pitfalls that I made when starting out and cut their learning curve in half.
Why I Blog
(1) Blogging Helps Drive New Traffic To My Website – Every blog post written is an opportunity for my website to show up in search engines and drive traffic to my website. Blogging affords me the opportunity to get noticed and discovered on various social media platforms.
Informative content that I create by blogging is content that can be shared by individuals on varied social media sites such as Facebook, Twitter, and LinkedIn.
Sharing my blog content exposes me to different audiences and can ultimately lead to an increase in traffic to my site and an increase in followers as well.
This exposure gained keeps my social media presence active all the while driving new site visitors to my blog by way of my social media platforms.
(2) It Helps to Convert My New Traffic Into Leads – With the new traffic being generated to my website through blogging, I now have additional opportunities to generate new leads by adding a simple call-to-action to my blog.
Adding a call-to-action such as a free offer of some kind, entices those new visitors to my site to fill in the appropriate form with the requested information, click a button and receive their free offer and, as a result, converts my new traffic into potential new sales leads.
(3) It Helps Establish and Define My Authority – By creating content that is useful to my target audience, I am viewed as an authority in the eyes of my readers.
Establishing my authority is a powerful tool for enabling sales opportunities since potential customers will come to trust me because of the useful content I have previously provided them prior to their interest in buying my products or using my services.
(4) Blogging Offers Me Long-Term Results – Once I create a blog with creative, informative content I will continue to get views and leads when additional people find my blog posts on search engines and social media sites.
With these initial views, my blog is receiving seo benefits by now getting ranked in search engines which simply means that months later I will still get traffic and leads from my blog. Thus, my blog has a long-term impact on my business and continues to deliver results within months and even years later.
(5) To Make Money – I am not going to dispute that blogging has financial benefits. Believe it or not blogging has help me to earn a steady recurring income. As my audience and viewership grows, I plan to make blogging a full time job. It’s one of the many ways I plan to turn my passion into profit.
(6) Build an Audience – With a blog, you can add value to people everywhere around the world, and they will certainly recognize you for that because anyone willing to read will learn.
(7) To Satisfy My Inner Writer – Blogging to me is basically and most certainly a creative, artistic passion. A blogger to me is no different than traditional writer, because they take their job as seriously as I do.
What I blog about? ANYTHING and EVERYTHING relevant to my niche! With blogging, I’m able to imagine, tell and create novel ideas that I pass on to others to contemplate about. That way, I am influencing the thoughts of others and unintentionally becoming a part of the change process. One of the many intrinsic advantages to blogging.
Basic Blogging Tips For Beginners
What To Blog About
As is the case with most blogs, they are not for our own personal enjoyment but rather are written, more often than not, to try to gain readers and viewers. When choosing topics to blog about, it is important to consider topics that those in your target audience would want to read about.
You can create a blog for any subject or any topic. It can be just for fun or to create a forum for a serious debate on serious topics. You may be wanting to start writing a blog just to fill the gap between your readers (future and current, alike). That’s perfectly fine too.
Understanding the minds of your readers plays an important role in the success of your blog. For instance:
(a) Many readers are eager to learn something new. Whatever skill, talent, or knack you may possess, use your blog to teach them;
(b) There are many people who simply have fears. What story of hope and healing or what advice or help can you offer to relieve their fear;
(c) Many readers just flat out want to be entertained. Do you have an exciting or fascinating story about your interesting life you can share? Are you over the top hilarious and can offer a laugh or two?
Many people look to online blogs as a means of down time and relaxation so if you have unique, creative content that can capture the attention of your readers, then blog about it and watch what happens.
(d) Do you have a new product that you want to introduce? Open blog conversations about the product, “what if’s,” and product benefits while setting the stage for challenging comments and opinions from fellow bloggers that can ultimately assist with the branding of your new product.
Remember, choosing a topic or niche that you are passionate about and one in which you can be an authority makes writing content much easier and allows you to capture your audience and keep their interest and attention.
What To Expect From Your Blog
When people start out blogging, they are on such an incredible high. They create a few semi-informative blogs that really don’t get noticed at all and lo and behold, within a couple of months they throw in the towel and give up on their blogging and their website.
The primary reason why this occurs is that finding an audience is a long and time-consuming process. Research has proven that two years is a very viable mark for projects of this sort. But not disregarding the fact that if you know what you’re doing this time frame can be dramatically reduced.
This is not to say that after two years your blog will be overwhelmingly successful, but rather than in about two years time you will become more aware of the potential that your blogging can have. The key to success lies in your ability to look at the long-term picture and simply think long-term.
Recognizing that the journey ahead of you is a slow but steady one presents you with the proper mindset for achieving successful results. When your expectations are practical and realistic, indeed they are doable.
However, if you set unrealistic goals and expectations for yourself, you are simply setting yourself up for failure. Blogging is truly a powerful tool but one that requires time, patience, and endurance to deliver the results you are in search of and provide you with the many benefits it affords.
Importance of Blogging
Blogging has increased in popularity since the internet has become consumed with social media platforms. Having expanded far beyond entertainment and communication, blogging now plays a critical part in both online and offline worlds.
It is no longer defined as just another advancement in technology and innovation but rather is looked upon and viewed as both powerful and successful.
The power of blogging has increased substantially and it seems inevitable that it will only become more powerful moving forward. Simply put, blogging is a powerful marketing tool which is another reason as to why I blog.
On the internet, one sentence can carry more value for readers than an entire passage or an entire blog entry. You must understand before start writing a blog, that it is a moving medium. You need to keep the content flowing, the minute it stops moving (value wise), it dies.
Facts About Blogging
– Did you know that businesses who regularly update their blog contents generate as many as 4 times more leads than their counterparts who don’t?
– Did you know that businesses who update their blogs 80% of time (that is about 24 times in a month), tend to have 5 times more traffic than those who do it less than 4 times a month?
– Did you know that companies with 51% articles on their blogs are able to accrue 77% increase in their leads? So, if you are a businessman (small fish or big, don’t matter), you and your business need to start blogging, NOW!
Reasons To Start A Blog
You would be amazed to know if you are not active in the area of blogging or have no clue about the phenomenon at all, that there are as many as over 152 million blogs currently existing on the internet. Humongous right?!
What’s more, this number isn’t static or slowing down. In fact, everyday about 172,000 blogs are added to this statistic! Incredible! Wait, but why am I telling you all this interesting tit-bits?
I mean. Come on. This is the Digital Era, after all. If you are not gonna take advantage of the internet and the technology around you, you are absolutely going to fail and get lost in the crowd.
In any case, people throng the internet, more and more so, to look up any information they need, before they make a big and important decision. So, won’t it make complete sense to let them have all the requisite information via a convenient and active platform?
Blogging is, at best to me, a conversation, not a production, that opens content to scrutiny and is instantly public. It sets me up for challenging feedback from other bloggers who, perhaps know more about the topic or niche than I do.
It is important to embrace that which other readers bring to the table rather than defend against it since the primary purpose of blogging is to provoke conversation, take a passionate position, and create the perfect atmosphere in which other people want to engage and participate.
Blogging is my true path to both self-expression and self-fulfillment. It is a means to afford me the place and time to engage in constructive and useful conversations, which is one of the main reasons why I blog.
People today are very passionate about self-expression and find that blogging affords them the place and time to do just that. It has become, so to speak, the newest form of entertainment on the web today.
Guess what! I value your opinion so if you agree with my content or perhaps you challenge its validity or worth, feel free to share your comments with me. I welcome a healthy discussion and I am eager to share in your self-expression.